With the development of internet nowadays, websites and mobile app are widely used and, therefore, user experience is gaining much more importance as a user-friendly website/mobile app can directly affect the business. Openrice, Dream Cruises and HSBC which I worked for, are the examples which successfully attract loads of loyal users through their considerate user experience. It can lead to a good business return.

Working as a UX/ UI designer for 7 years on websites and mobile applications using Agile working environment. I’m passionate about developing user-centered designed products. Experiences in designing new product from scratch to launch, and product iteration.

I strongly believe insights can be found by user interview and usability testing with the target segments, and also from research and data analysis. I‘m fascinated to spot out user’s need and integrate it into the customer journeys.

Experienced on: Payment, credit card, gaming, e-commerce, chatbot, merchant app, service portal